WHEN IT COMES TO COLLABORATIONS BETWEEN TWO ICONIC BRANDS, WHERE DO YOU START? AND HOW DO YOU GET THE BALANCE RIGHT?
We always start by looking for collaborations with brands that make products which enhance our seasonal storytelling, and offer products with end-uses we don’t sell in our own range. Brands whose ethos we share, whose prints, illustrations & product evokes happy memories, or that offers a new, surprising take on our prints. When we collaborate by using another brand’s illustrations, it’s key the final designs feature a good balance of recognisable Cath motifs. As a print house, it’s important we keep an essence of our heritage, and make it fun and unexpected with how we choose the mix and layer prints and brand icons. This offers something unique to the consumer, a little treasure that captures a moment in time. We know from previous collaborations that our customers love it when the final result has a strong blend of the two brands, offering them something they can’t get anywhere else.
Sometimes we choose complementary drawing styles and other times we explore the tension between a sketchy style and a cleaner style of drawing for example, but the key element is that the final result has to story-tell the idea of the collaboration on its own when the print is on the product.